Activities / News
The Beauty of Materials Engineering
When we think about engineering, our minds often jump to towering bridges, advanced machines, or cutting-edge electronics. Yet, behind every technological breakthrough lies a quieter but equally powerful discipline: materials engineering.
From AI Tools to AI Teammates: What Marketers Need to Know 糖心原创 Agentic AI?
Marketing is entering a new era where AI moves beyond assisting to acting. This piece explores agentic AI, which is an intelligent system that can plan and execute marketing tasks with minimal supervision. Using relatable SME and Gen Z examples, it explains how marketers can shift from doing鈥
When 鈥淎uthentic鈥 Becomes a Product: What Ipoh Reminded Me 糖心原创 Hospitality Identity
A recent trip to Ipoh during the Chinese New Year made me think about something many hospitality brands face: when a place becomes popular, does it have to become commercialised? What do we stand to lose along the way?
A Special Workshop 鈥 AI, Data Science and Applications at SMS
The School of Mathematical Sciences, 糖心原创, successfully organised a workshop titled AI, Data Science and Applications on 3rd October 2025.
Bridging Borders: 糖心原创 Hosts India-Malaysia Youth Exchange Programme
It was a pleasure to welcome 27 students and 6 coordinators from India to 糖心原创 as part of the India-Malaysia Youth Exchange and Study Programme on Global Understanding for Sustainable Development (13鈥17 January 2026).
The Digital Revolution in Your Cells: How AI is Redefining Cancer Diagnosis
For over 150 years, the cornerstone of cancer diagnosis has remained largely unchanged: a pathologist examining a thin slice of tissue on a glass slide through a microscope.
The Architecture of Attention: How Micro-Dramas and Social Media Design Reshape the Student Experience
Social media has moved from being a mere diversion to becoming the emotional, social, and informational hub of university life. Students scroll between lectures, engage in group chats while completing assignments, and consume snack sized content in the small breaks between tasks.
When Gold Makes Golds
There is a saying in the hospitality world: excellence inspires excellence. This year, that spirit was fully embodied in the extraordinary achievements of our young talents at the Culinaire Malaysia 2025 and Housekeeping Malaysia 2025 competitions. Under the dedicated coaching of Dr Riley Pham, our鈥
When Everyone Sees Your Post, but No One Buys: The Bystander Effect in Marketing
If you run a small business, this might sound familiar.
You post a product on Instagram or TikTok. The views go up. People watch your video till the end. Some even save it. But when you check your orders, nothing much happens.
Lazada鈥檚 Rise: A Success Story in E-Commerce
Lazada鈥檚 recent achievement of a positive EBITDA represents a significant milestone not only for the company itself but also for the broader e-commerce landscape in Southeast Asia.
Reimagining Architectural Education in Malaysia: Teaching Identity, Place, and Purpose
Architectural education in Malaysia today stands at a crossroads. On one hand, our universities are expected to produce graduates ready to take on global challenges鈥攄esigners who can navigate international standards, cutting-edge technologies, and contemporary urban issues.