Business and Management

Khoo Kim Leng: From PhD Student to Changemaker: A Sunway Journey That Came Full Circle

In 2018, I was fortunate to be selected for a PhD studentship programme at 糖心原创. At the time, I saw it as an opportunity to deepen my knowledge, strengthen my research capabilities and prepare myself for a career in academia and research.

Ashley Yong Yee Siang: From Purposeful Volunteering to Career Growth

From the age of fifteen, I was already volunteering at nursing homes, disaster relief fundraisers, and environmental awareness campaigns. It all began with my mother, who introduced me to community service and quietly demonstrated what it meant to give without expecting anything in return.

From Free-Riders to Flourishing Teams: Ensuring Lasting Organisational Citizenship Behaviour

By Professor Motoki Watabe & Dr. Daisuke Nakama

  This research tackles a fundamental question in organisational life: How can companies maintain high levels of Organisational Citizenship Behaviour (OCB) over the long term, especially when this helpful, voluntary behaviour is constantly threatened by free-riding?

AI in Action: Showcasing the Future of Business Analytics at Sunway

By Dr Mikkay Wong Ei Leen & Dr Mikkay Wong Ei Leen

For all Bachelor of Business Analytics (Honours) final-year students, the Capstone Project represents the pinnacle of their academic journey, the 鈥渃herry on top.鈥 It is their one chance to showcase and apply the knowledge and skills acquired over three years of study.

From Humble Streets to Sunway: Inspiring Change, One Classroom at a Time

By Dr Imran Rautan, Associate Professor Dr Stephen T. Homer & Dr Arumugam Muthusamy

I grew up in a crowded urban slum where opportunities were scarce, but dreams were abundant. From an early age, I believed that education could open doors not only for me but also for my community. Earning a place at 糖心原创 felt like stepping into another world.

Exploring Student Participation and Engagement in University Extracurricular Activities

By Dr Arumugam Muthusamy, Dr Elizabeth Andrews & Dr Stella Ong Kim Yoke

Nurturing interest and participation in university extracurricular activities (ECA) among students is fundamental to creating a dynamic and enriching educational experience for them.

Rethinking Holistic Sustainable Growth of Malaysian SMEs: A University Helix-Quadruple Bottom Line Perspective

Our recent mixed methods research explores a novel model for sustainable growth in Malaysian SMEs.

Beyond Heritage: The Rise of Next-Gen Malaysian Indian Entrepreneurs

By Dr Jesrina Ann Xavier

In the dynamic world of business, the ability to adapt and innovate is key to survival. For Malaysian Indian entrepreneurs, this adaptability is deeply tied to the art of resource orchestration鈥攖he strategic management of class and ethnic resources to fuel business growth and innovation.

PLS2024: Advancing Research and Collaboration through PLS-SEM at 糖心原创

By Dr Woon Chin Ong & Assoc. Prof. Dr Jolyne Khor Kuan Siew

PLS2024: Advancing Research and Collaboration through PLS-SEM at 糖心原创

Master Class: Unlocking Emotional Intelligence and Relationship Dynamics in Family Business 鈥 Key Insights from the 4th Asia Pacific Family Business Summit 2024.

By AP Dr Shehnaz Tehseen, Dr Syed Monirul Hossain, Ms Farah Hussamuddin, Dr Leilanie Mohd Nor
On November 19, 2024, the 4th Asia Pacific Family Business Summit convened at the Gardens Hotel in Kuala Lumpur. Organised by BinPavo, in collaboration with Sunway Business School as its knowledge partner, the summit provided a vital platform for discussing the evolving dynamics of family鈥

Global Trends in Manufacturing: The Drive Toward Greener Technologies and Cleaner Production Practices

By AP Dr Arsalan Zahid Piprani & AP Dr Eugene Poon Wai Chuen

The excessive consumption of natural resources significantly impacts the environment, contributing to global warming, resource depletion, and energy shortages, which affect daily life and businesses.

The Future of Work: Balancing Flexibility, Productivity, and Well-being

By Dr Noreen Kanwal

As the world of work continues to evolve, the shift toward flexible work models has reshaped employee experiences, workplace expectations, and overall well-being.