Dr Wajiha Alim

Dr Wajiha Alim

  • Online Facilitator
  • Sunway Business School

Biography

Dr Wajiha Alim has over nine years of teaching and academic experience, specializing in finance-related subjects such as investment analysis, portfolio management, financial markets, behavioural finance, and financial accounting, as well as management-related modules across business programmes. She holds an MBA in Finance from the University of Lucknow and a PhD on the factors influencing investment strategy among retail investors.

Her academic work includes curriculum design, student mentoring, and research supervision across business and finance programmes. Her research interests focus on how investor behaviour, information cues, and risk preferences shape investment outcomes.

She is committed to high-quality teaching that links theory with real-world application. Her teaching philosophy centres on creating a clear, supportive learning environment where students develop strong analytical skills, professional confidence, and a practical understanding of financial concepts.

Academic & Professional Qualifications

  • PhD in Finance, Integral University, India, 2023
  • Master鈥檚 in Business Administration, University of Lucknow, 2016
  • Bachelor鈥檚 in Commerce, University of Lucknow, 2014
  • UGC NET in Management, 2017
  • NISM (Securities Market), 2012

Research Interests

  • Behavioural Finance
  • Retail Investor Decision Making
  • Investment Strategy and Portfolio Management
  • Investor Sentiment and Risk Perception
  • Green Investing and Sustainable Finance

Teaching Areas

  • Investment Analysis and Portfolio Management
  • Financial Accounting and Reporting
  • Financial Management
  • Management and Business Fundamentals

Courses Taught

  • Finance and Accounting for Business Decisions
  • Strategy Frameworks and Sustainability
  • Business Research Methods
  • Research Project

Notable Publications

  1. Alim, W. and Maqbool, A. (2020) 'Comparative analysis of valuation techniques used to find intrinsic values of a company's share price', Studies in Indian Place Names, 40(3).
  2. Alim, W. and Maqbool, A. (2022) 'Financial performance of State Bank of India and ICICI Bank- A comparative study' in Emerging issues in Management & Economics in the post pandemic era, Aargon Press, New Delhi.
  3. Alim, W., Maqbool, A. and Singh, K. (2025, in press). Retail investor鈥檚 preference and attitude towards green investing: A step towards environmental development of India. Journal of Quantitative Methods for Economics and Business Administration, 40 (Scopus Q3).

Achievements & Accolades

  1. Cleared UGC NET (Assistant Professor eligibility) in Management.