Dr Deblina Vashishta

Dr Deblina Vashishta

  • Online Facilitator
  • Sunway Business School

Biography

Dr Deblina Vashishta is a seasoned lecturer and online facilitator in Marketing and Management, with more than 15 years of combined academic and industry experience. She holds a Doctorate in Management, and her teaching and research specialisations span Consumer Behaviour, Retail & Services Marketing, Brand Strategy, Research Methodology and International Business. Dr Vashishta has taught undergraduate and MBA students across leading international institutions鈥攊ncluding Victoria University (Australia), RMIT University (Australia), Singapore Institute of Management, and Edgewood University (USA)鈥攕upported by earlier corporate roles at Dell India and Samsung Electro-Mechanics, where she gained expertise in product development and market strategy. Committed to high-quality online teaching, Dr. Vashishta leverages interactive pedagogy and technology鈥恊nabled learning to empower business graduates to thrive in a dynamic global marketplace.

Academic & Professional Qualifications

  • PhD in Management (Retail Marketing), Bharathiar University, India, 2017
  • Master鈥檚 in Business Administration, Jagan Institute of Management Studies, approved by the All India Council for Technical Education, Ministry of Human Resource Development, Government of India, 2005
  • Bachelor鈥檚 in Electrical Engineering, Nagpur University, India, 2003
  • UGC-National Eligibility Test for Lectureship, India, 2008

Research Interests

  • Consumer behaviour
  • Service Convenience
  • Neuromarketing
  • Neuroscience and Branding
  • Circular Economy

Teaching Areas

  • Business Research Methods
  • Marketing Management
  • Consumer Behaviour
  • Ethics and Sustainability
  • Strategy and Consulting
  • Innovation and Entrepreneurship
  • Crisis Management in Business
  • International Business

Notable Publications

  1. Vashishta, D.S. & Balaji, B. (2016) 鈥楻etail Service Convenience in Hypermarkets of India and Indonesia鈥, International Journal of Applied Business and Economic Research, 14(8), pp. 5581鈥5593. (Scopus Indexed)
  2. Vashishta, D.S. (2012) 鈥楽ocial Cognitive Neuroscience, Marketing Persuasion & Customer Relations鈥, Procedia 鈥 Social and Behavioral Sciences, 65, pp. 1033鈥1039. ELSEVIER, Indonesia.
  3. Vashishta, D.S. & Balaji, B. (2012) 鈥楢n Empirical Study on Innovative Business Strategies 鈥 Key to progress in emerging economies with special reference to Yes Bank鈥, Procedia 鈥 Social and Behavioral Sciences, 37, pp. 504鈥513, India. ELSEVIER.
  4. Vashishta, D.S. (2012) 鈥楳arketing Persuasion & Deception: The Neuromarketing Perspective鈥, Intensity: International Journal of Applied Social Science Research, 1(1), Malaysia.
  5. Vashishta, D.S. & Balaji, B. (2016) 鈥楥ulture & Retail SST: Case of Hypermarkets in Jakarta鈥, Information Management and Business Review, 8(2), pp. 50鈥53, Bangkok.
  6. Vashishta, D.S. & Balaji, B. (2013) 鈥楥ross-Cultural Study of Customer Satisfaction with Self-Service Technology in Retail Settings of India & Indonesia鈥, International Journal of Management, 4(5), pp. 139鈥152, India.
  7. Vashishta, D.S. & Balaji, B. (2013) Cross-Cultural Study of Customer Satisfaction with Self-Service Technology in Retail Settings of India & Indonesia. International Journal of Management (IJM), 4(5), 139鈥152.

Achievements & Accolades

  1. Won 2nd Prize in International Case Conference at ICBM School of Business Excellence, Hyderabad, India, 2015
  2. Won 2nd Prize in National Case Conference at Sree Sastha Institute of Management, Chennai, India, 2014.