Dr Rahma Santhi Zinaida

Dr Rahma Santhi Zinaida

  • School of Communication and Media Studies
Level 11, Sunway Square
Faculty of Arts and Social Sciences
SDGs Focus

Biography

Dr Rahma Santhi Zinaida is a Senior Lecturer at the Faculty of Arts and Social Sciences, ÌÇÐÄÔ­´´, with more than 15 years of teaching experience at universities in Indonesia. She holds a doctoral degree in Communication and has actively published in national and international journals, with research focusing on digital communication, social media ecosystems, cultural heritage, and Public Relations. She has work experience in public relations and marketing communication department in television, radio, and educational institutions in Indonesia. Supported by an international certification as a Strategic Public Relations Advisor, she brings a strong balance of theoretical knowledge and practical industry experience to her academic role. Dr Rahma is also actively involved in various communication associations and serves as a public speaking and communication trainer for companies and many government institutions in Indonesia. 

Academic & Professional Qualifications

  • Dr, Sahid University, Indonesia (2022)
  • M.I.Kom, Mercu Buana University, Indonesia (2012)
  • B.A.Hons, The London School of Public Relations (LSPR), Indonesia (2007)

Research Interests

  • Digital Communication
  • Social Media Ecosystems
  • Marketing Communication
  • Cultural Heritage Preservation

Teaching Areas

  • Integrated Marketing Communication
  • Digital Communication
  • Digital Communication

Notable Publications

  1. Amin, Z., & Zinaida, R. S. (2024). Digital loneliness in social media: The epoch of our connected and distraction world. In Islamic Finance: New Trends in Law and Regulation (pp. 807-827). Cham: Springer Nature Switzerland.   

  1. Zinaida, R. S., Sunarto, S., & Sunuantari, M. (2020). City branding of Palembang: understanding cultural identification through logo and tagline. International Journal of Communication and Society, 2(1), 30-40.https://pubs2.ascee.org/index.php/ijcs/article/view/106  

  1. Johari, N. F. M., Ali, N. M., Salim, M. H. M., & Zinaida, R. S. (2025, September). Exploring the Health Beliefs and Technology on Physical Activity Behavior. In 7th International Conference on Information Technology, Engineering, and Business Applications (ICIBA) and 3rd Social Science & Economic International Conference (SOSEIC 2024) (pp. 20-28). Atlantis Press.   

  1. Zinaida, R. S., Diantara, E., & Amin, Z. (2025). Celebrity of Instagram and Endorsements: Shaping and Constructing Social Identity. Jurnal The Messenger, 17(1), 94-112.  

  1. Amin, Z., Ali, N. M., & Zinaida, R. S. (2024, August). Tune-attention model: Designing cybernetics intervention for information sharing behavior. In 2024 4th International Conference on Electronic and Electrical Engineering and Intelligent System (ICE3IS) (pp. 52-56). IEEE.https://ieeexplore.ieee.org/abstract/document/10775858    

  1. Zinaida, R. S., Sunarto, S., & Sunuantari, M. (2022). Revealing the new identity element to construct Palembang city branding. Jurnal ASPIKOM, 7(2), 207-217.https://jurnalaspikom.org/index.php/aspikom/article/view/1110  

  1. Zinaida, R. S., Diantara, E., & Amin, Z. (2025). Celebrity of Instagram and Endorsements: Shaping and Constructing Social Identity. Jurnal The Messenger, 17(1), 94-112.https://journals.usm.ac.id/index.php/the-messenger/article/view/11658  

Achievements & Accolades

  • 2016 : International Award ICSB (International council for Small Business) For Category Academic Researcher 

  • 2017 : International Award ICSB (International council for Small Business) For Category Academic 

  • 2018 : Best Paper award for International Conference of 1st AICCON,  Awarded by ASPIKOM  

  • 2020 : Kartini Milenial Award, Held by Tribun Sumsel , South Sumatera, Indonesia 

  • 2023 : Best Poster Award The 21st Kuala Lumpur international communication, education, language & social sciences, Malaysia 

  • 2023 : Field Promotor of The Year South Sumatera , Awarded by Markplus Institute, Indonesia 

  • 2025 : 2nd Runner-Up, South Sumatra Innovator Award 2025 : Innovative Researcher Category, Awarded by the Provincial Government of South Sumatera, Indonesia. 

Professional Associations

  • 2022, IMA (Indonesia Marketing Association) Chapter Palembang, Vice President in Communication Department 

  • 2025, ASPPI (Asosiasi Penggiat Pariwisata Indonesia / Indonesian Tourism Practitioners Association) South Sumatera 

  • 2019–2022, ASPIKOM (Asosiasi Pendidikan Tinggi Ilmu Komunikasi / Association of Higher Education in Communication Studies) Central Board Member (Public Communication)  

  • 2016-2019, ASPIKOM (Asosiasi Pendidikan Tinggi Ilmu Komunikasi / Association of Higher Education in Communication Studies) Head of South Sumatera, Indonesia

  • 2021, ISKI (Ikatan Sarjana Ilmu Komunikasi / Association of Communication Science Scholars) Vice Head of South Sumatera, Indonesia 

  • 2019-2021, Indonesia Marketing Association (IMA) Chapter Palembang, Dept. Academic  

  • 2016-2019, Indonesia Marketing Association (IMA) Chapter Palembang, Vice President  (Public Relations)  

  • 2017-2019, HIPMI (Himpunan Pengusaha Muda Indonesia / Indonesian Young Entrepreneurs Association ) Palembang, Head of the Telecommunications Department  

  • 2017-2018, Member of INTERTEK (Intermediator Teknologi), Balitbangnovda South Sumatera , Indonesia  

  • 2023, Member of APINDO (Asosiasi Pengusaha Indonesia / Indonesian Entrepreneur Association) South Sumatera, Indonesia 

  •