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Faculty of Arts and Social Sciences
Staff Profiles

Staff Profiles

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Associate Professor (1)

Facet Position Faculty ASS

3D Animation (1)
Advertising (2)
Advertising and Consumer Behavior (1)
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AI applications in filmmaking (1)
AI music generation and impact (1)
Animism Belief (1)
Anthropology (1)
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Architecture, Design, Urban Planning, Design Thinking, (1)
Architecture, urban design and planning (1)
Architecture education and design studio practice (1)
Art and design of various Southeast Asian and Asian cultures, arts and heritage (1)
Art Direction (1)
Arts and culture (1)
Asian Art Music (1)
Asian Cinema (1)
Audio post-production (1)
Audio production (1)
Audiovisual production (1)
Augmented Reality and Virtual Reality (1)
Balinese Performing Arts, Computational Ethnomusicology, Improvisation (1)
BIM & Digital Twins Transformation (1)
Biomimicry design (1)
Brand Experience (1)
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Branding and identity design (2)
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Building Information Modelling (1)
Care aesthetics and policy (1)
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Cognitive behavior in relation to designed space (1)
Communication (1)
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Community sustainability (1)
Comparative media systems (1)
Conceptual Arts & Conceptual Music (1)
Consumer and aesthetics research (1)
Contemporary actor's training in Asia (1)
Contemporary pop music (1)
Corporate Social Responsibility (1)
Cosmopolitanism and National Cinema (1)
Creative Industries (1)
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Cross-Cultural Communication (1)
Cross-cultural performance practices and collaboration (1)
Cultural Arts (1)
Cultural Heritage Preservation (1)
Culture and heritage research-creation projects (1)
Curriculum design (1)
Cyberbullying (1)
Design for longevity (1)
Design Thinking (2)
Destination Branding and Communication; Strategic Communication and Marketing; Corporate Branding and Public Relations (1)
Devising (1)
Digital Communication (1)
Digital healthcare (1)
Digital humanities (1)
Digital Interactive (1)
Digital media (1)
Digital media and politics (1)
Digital Public Relations (1)
Digital Visual Effects (1)
Digitial Audio Workstation pedagogies (1)
Documentary Filmmaking (1)
Dramaturgy (1)
Durian: Political economy, environmental humanities, posthumanism, sustainability (1)
Education method (1)
Embodied research and practices (1)
Employee communication (1)
Ethnomusicology (3)
Experiential Education (1)
Experimental Typography (1)
Facilities management (1)
Feng Shui in corporate identity design (1)
Figurative painters (1)
Film (1)
Film and media studies (1)
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Folklore (1)
Food, identity and cultural heritage (1)
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Furniture design (1)
Game-based Educational Simulations (1)
Game Art (1)
Gamification in Learning (1)
Gamified assessment (1)
Gig Economy in Orange Industry (1)
Graphic design (1)
Graphic design and typography (1)
Green & sustainable design (1)
Healthcare Design (1)
Health communication and social media (1)
Higher popular music education (1)
History of Architecture (1)
Human-centered design (1)
Human communication (1)
Identity (1)
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Identity formation and well-being (1)
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Media information literacy (1)
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Media representation on Aghora culture, media representation on Orang Asli community (1)
Metaverse (1)
Microhistory and culture identity (1)
Migration studies (1)
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Net Zero (1)
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New Music - Composition & Analysis (1)
Ornamentation in Architecture (1)
Packaging design (1)
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Performing arts of Southeast Asia (1)
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Popular music studies and music subcultures (1)
Preservation and conservation of local cultural heritage via arts and crafts (1)
Professional Communication (1)
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Psychology in communication (1)
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Public relations issues and functions (1)
Radio and audio media studies (1)
Recording techniques and technologies (1)
Restorative Environment (1)
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Sculpture and functional art (1)
(-) Sensory Studies (1)
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Social and communication psychology (1)
Social media (3)
Social media and education (1)
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Southeast Asian theatre (1)
Space in higher education institutional (1)
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Space planning (1)
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Spatial audio (1)
Stereovision (1)
Storytelling (1)
Storytelling in Architecture Design (1)
Strategic Communication (1)
Surface and pattern design (1)
Sustainability of local tangible/intangible cultural arts heritage (with a strong focus on Wayang Kulit Kelantan, Baba Nyonya culture, Sarawakian Dayak culture, Malayan Chinese shophouse façade designs, Kuching built heritage, etc.) (1)
Sustainable and Ethical Branding (1)
Sustainable Communication (1)
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Sustainable Design & Development (1)
Sustainable design - refashioning, upcycling, repurposing (1)
Sustainable design in building materials and energy conservation (1)
Teaching and Learning using extended reality technology (1)
Technology-enhanced learning (2)
Technology adoption (1)
Technology enhanced learning (1)
Tertiary art education (1)
The cultural politics of the Malaysian media and performing arts (1)
The impact of corporate social responsibility (CSR) initiatives on corporate reputation (1)
Theorisation of contemporary Malaysia architecture (1)
Theory & Analysis (1)
Transdisciplinarity in creative arts education (1)
Transmedia Storytelling (1)
UI/UX Design (1)
Urban Planning and Design (1)
Video production (1)
Virtual Production (1)
Visual analysis of motif and pattern designs in local traditional or cultural arts and crafts (1)
Visual art (1)
Visual communication (1)
Visual Culture (1)
Vocal Pedagogy (1)
VR & AR (1)
Wellbeing (1)

Facet Research Interests Faculty ASS

Associate Professor Dr Scott McMaster

Associate Professor

School of Architecture and Design

Faculty of Arts and Social Sciences

[email protected]

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